Chase and her journey.

Before moving to Pacifica in 2018, Chase grew up in San Mateo, CA. With her passion for fashion she was constantly shopping up and down the Peninsula. When she moved to Pacifica, she saw an opportunity to capture an audience that wasn’t captured yet and it has always been a dream to open a boutique of her own.

The owner, Chase Welch, is a FIDM graduate with a degree in Merchandising and Marketing and a BS in Business Management. Chase wants Ivy Row to be a one stop shop. Something for a mother, a daughter, a friend, sister or significant other and everything in between. All pieces are hand chosen and curated by Chase to ensure the pieces meet quality, fit and style expectations.

Chase strives to make Ivy Row a community, a place for customers to come and feel welcomed. Nothing makes her happier than working one on one with customers, pulling pieces that fit their needs while maybe nudging them out of their style comfort zone. Her motto is “Just try it on!” With her past experience studying fashion and working at clothing retailers - she has learned that pieces look a lot different on the hangar than on a body.

Now Ivy Row has a presence online and Chase hopes to expand her reach and share her love for fashion with people all over.